A software company registered in England and Wales. We develop our products in-house and run them ourselves. The first is Peakfy, an AI coach for endurance athletes.
MIBEVA LTD is a private limited company registered in England and Wales, incorporated on 17 August 2026 under company number 17404533.
The company builds and holds its own software. Each product is developed in-house, published under MIBEVA and operated by the company across its whole life — design and engineering, support, updates, and the infrastructure it runs on.
MIBEVA is not an agency. It does not take on client work and does not provide services to third parties. Its registered office is at 124-128 City Road, London EC1V 2NX, England, and its filings are on the public record at Companies House.
Four things decided once, so they do not have to be argued about again.
We design, build, ship and support everything ourselves. Nothing here is white-labelled, resold or handed to a contractor, which means there is always a person accountable for a bug.
A product collects what it needs to do its job and nothing past that. This site is a fair sample of the standard: no cookies, no analytics, no tracking pixels, no third-party scripts. There is no cookie banner because there is nothing to consent to.
Software is judged over years, not over a launch week. We keep the number of products small enough that each one can be looked after properly, and we plan for the version after next.
No outside investors and no venture capital. The company is funded by the people running it, so the work can take the time the work actually takes.
MIBEVA develops every product it publishes. Peakfy is the first.
AI coaching for endurance athletes. Peakfy reads an athlete's own training and recovery data, computes training load, thresholds and readiness from it, and turns the result into structured sessions with explicit power and heart-rate targets — with a coach on hand to explain why.
getpeakfy.comFurther products will be listed here as they are released.
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